Marketing
Prove the channel with pipeline data.
Connect attendance, follow-up, and account engagement to your CRM so every event has a measurable revenue story.
FIELD & EVENT MARKETING PLATFORM
Make events your biggest growth channel
Conferra helps Marketing teams get the right accounts in the room, and run the program end to end Delivering high-value conversations & pipeline for your Sales & CS teams
Run an event with ConferraFree pilot. End-to-end execution. Event setup live in minutes.
Event pipeline · running
Private event growth workflow
- Create branded event page
- Build the right target list
- Drive qualified attendance
- Manage venue selection & event ops
- Follow up and attribute in CRM
Trusted by leading B2B marketing teams
WHAT OUR CLIENTS ACHIEVED
Measurable pipeline from events
The right people in the room, with planning and operations handled end to end.
23
GTM executives attended
115%
of attendance goal
79%
RSVP-to-attendance
Conferra planned and ran our executive dinners across North America and London. They brought the exact ICP into the room and handled the details end to end, so our team could focus on building relationships instead of managing event operations.
40
industry ICP attended
25
in-person demos
$150K
new pipeline created
Conferra became an extension of me, shaping the exec dinner plan with a fun axe-throw activity. We got 40+ of our target ICP for the dinner, and our team ran several demos that converted in the following weeks
Built for the revenue team
A room full of accounts your team wants to meet.
Conferra turns private dinners, cocktail parties, roundtables & more into pipeline opportunities for your sales & customer success teams.
Sales
Open conversations with target accounts.
Bring priority buyers into a high-trust setting where your team can build relationships, uncover active needs, and create a clear next step.
Customer Success
Create expansion opportunities in person.
Give customers and prospects a reason to spend meaningful time with your team, peers, and champions outside another scheduled call.
What changes
From event activity to a pipeline engine.
One-off events
With Conferra
A one-off event on the calendar
A repeatable pipeline channel across the year
A broad room and an attendance count
The right accounts and qualified conversations
Good conversations disappear after the event
Personalized follow-up creates clear next steps
Marketing reports anecdotes at the QBR
Revenue teams see event engagement in the CRM
The growth model
From a target account list to a measurable revenue outcome.
Conferra owns the execution, but the program is designed around what happens next: qualified conversations, meetings, opportunities, and pipeline.
Set the accounts and pipeline goal
We start with the audience and commercial outcome: the accounts Sales wants to open, the customers CS wants to expand, and the conversations the event needs to create.
CRM · ICP · Revenue goalBring the right people into the room
Conferra builds the list, creates the event page and outreach, and drives personalized attendance across email, LinkedIn, and phone.
Target accounts · Invitations · AttendanceCreate conversations the team can advance
We shape a high-trust private event around the audience, then give Sales and CS the context they need to build relationships and identify the next step.
Private format · Account context · Next stepsFollow up and attribute the result
Every attendee receives personalized follow-up, while engagement and outcomes flow back to your CRM so sourced and influenced pipeline can be reported by event.
Follow-up · Meetings · CRM attribution
Expand your presence from owned events to industry conferences.
Conferra runs the private dinners, cocktails, and roundtables where relationships deepen, then extends the same campaign into the conference environment with high-impact OOH.
One coordinated program builds recognition outside the room, creates qualified conversations inside it, and connects the resulting engagement back to pipeline.
Owned in-person eventsIndustry conference OOH
One audience. One campaign. One pipeline story.
Owned events
Bring the accounts that matter into the room.
Private dinners, cocktails, and roundtables create the space for deeper conversations with buyers, customers, and champions.
Pilot
Prove the channel with one event.
Pick one private dinner, cocktail party, or roundtable. We design it around the accounts and conversations your revenue team wants to create, then run the program end to end.
Agree the target audience, attendance goal, follow-up motion, and attribution criteria before kickoff.
Kickoff to results in 1 week
What the pilot proves.
- Target accounts development (CRM & net new)
- Attendance and conversation goals agreed up front
- Personalised post-event follow-up to conversion
- Event engagement and attribution wired into your CRM
Built for pipeline, not event administration.
| Event Software | Event Agencies | In-house | Conferra | |
|---|---|---|---|---|
| Starts with target accounts and a pipeline goal | — | — | ✓ | ✓ |
| Drives the right people to attend | — | ✓ | ✓ | ✓ |
| Creates a repeatable year-round event channel | — | — | — | ✓ |
| Equips Sales and CS to advance conversations | — | — | ✓ | ✓ |
| Connects engagement and attribution to your CRM | — | — | — | ✓ |
| Runs the program end to end | — | ✓ | — | ✓ |
Event software helps you administer an event. Agencies produce a moment.Conferra builds a repeatable channel your revenue team can use and measure.
For the revenue team
Give Sales and CS a new way to create pipeline.
Event & Field marketing teams are often reduced to event operations. Conferra changes that and gives the field & event marketers the tools & services to impact pipeline.
More qualified conversations. Measurable pipeline.
FAQ
Questions, answered.
Still deciding whether events can be a real pipeline channel? Start here.
How are you different from event software like Cvent?
Cvent hands you tools to manage logistics, but you still do all the work, and it's built for big conferences and trade shows. Conferra is purpose-built for the micro-events revenue teams run at high frequency, like customer dinners, cocktail parties, and roundtables. We run each one for you: the guest list, the content, the invites, RSVPs, venue, and follow-up, all tied back to your CRM as pipeline. We're an embedded team plus software, not software you operate.
How are you different from Luma?
Luma is a lightweight event page and RSVP tool for one-off events. It's great for a landing page, but you still source the list, chase attendance, pick the venue, and follow up yourself. Conferra runs the entire motion end to end, at cadence, and wires every event into your CRM for attribution.
How many micro-events should I run in a year?
We recommend a minimum of 5 to build momentum and a reliable pipeline signal, then scale from there based on your revenue goals. Most teams settle into a monthly or bi-weekly cadence once the motion is working.
Why use Conferra instead of hiring a field marketing team?
A field marketing hire is one person, takes months to ramp, and costs the same whether events land or not. Conferra gives you the output of a full team from day one, embedded operators plus software, priced on outcomes, and scales up or down without the headcount risk.
What kind of events do you run?
Private, high-intent formats: executive dinners, cocktail receptions, and roundtables, usually 15 to 50 of the right guests. We don't do booths or manage big conferences.
How does pipeline attribution work?
We connect to your CRM and sync every RSVP, attendee, and follow-up back to the right accounts and opportunities, so you can report sourced and influenced pipeline for each event, not just an attendance count.
How does pricing work?
Outcome-priced. We agree on the success criteria up front and price against results, not seats or retainers. You can start with a single pilot event before committing to a program.
Get started
Build your event pipeline strategy.
Book a custom demo for your company